To conceptualize and create a successful “ONAM Campaign - 2017” that connects the brand emotionally well with the existing and prospective market.
The Chennai Silks lacked regional touch in their ad campaigns whereas their competitors were fully active especially during the festive seasons. When the competitors came up with ads that symbolised a particular season, Chennai silks ads were quiet ordinary and lacked regional taste.
We have incorporated the element tradition in our big idea, “Oru nalla Onasadhya pole”. This directly connects the shopping experience with the most momentous factor, Onam feast. The campaign captured the true essence of Onam, where the key elements- variety, colours, togetherness, satisfaction- were weaved into it gracefully.